Coronation Street is a British soap opera created by Granada Television and shown on ITV since 1960. The programme centres around Coronation Street: a cobbled, terraced street in Weatherfield, a fictional town based on inner-city Salford.Originally broadcast twice weekly, the series began airing six times a week in 2017. The programme was conceived by scriptwriter Tony Warren. Warren's initial proposal was rejected by the station's founder Sidney Bernstein, but he was persuaded by producer Harry Elton to produce the programme for 13 pilot episodes, and the show has since become a significant part of British culture.Coronation Street is made by ITV Granada at MediaCityUK and shown in all ITV regions, as well as internationally. In 2010, it became the world's longest-running television soap opera. Initially influenced by the conventions of kitchen sink realism, Coronation Street is noted for its depiction of a down-to-earth, working-class community, combined with light-hearted humour and strong characters. The show currently averages around six million viewers per episode. The show premiered its 10,000th episode on 7 February 2020, and celebrated its 60th anniversary later that year.