Wilhelm Maybach, German engineer and businessman, founded Maybach (d. 1929)
Wilhelm Maybach (German: [ˈvɪlhɛlm ˈmaɪbax] (listen); 9 February 1846 – 29 December 1929) was an early German engine designer and industrialist. During the 1890s he was hailed in France, then the world centre for car production, as the "King of Designers".

From the late 19th century Wilhelm Maybach, together with Gottlieb Daimler, developed light, high-speed internal combustion engines suitable for land, water, and air use. These were fitted to the world's first motorcycle, motorboat, and after Daimler's death, a new automobile introduced in late 1902, the Mercedes model, built to the specifications of Emil Jellinek.

Maybach rose to become technical director of the Daimler Motoren Gesellschaft (DMG) but did not get along with its chairmen. As a result, Maybach left DMG in 1907 to found Maybach-Motorenbau GmbH together with his son Karl in 1909; they manufactured Zeppelin engines. After the signing of the Versailles Treaty in 1919 the company started producing large luxury vehicles, branded as "Maybach". He died in 1929 and was succeeded by his son Karl Maybach. From around 1936 Maybach-Motorenbau designed and made almost all the engines fitted in German tanks and half-tracks used during World War 2, including those for the Panther, Tiger I and Tiger II heavy tanks.

Continuing after the war, Maybach Motorenbau remained a subsidiary of Luftschiffbau Zeppelin, making diesel engines. During the 1960s Maybach came under the control of Daimler-Benz and was renamed MTU Friedrichshafen.

In 2002 the Maybach brand name was revived for a luxury make but it was not successful. On 25 November 2011 Daimler-Benz announced they would cease producing automobiles under the Maybach brand name in 2013.

In 2014, Daimler announced production of an ultra-luxury edition of the Mercedes-Benz S-Class under the new Mercedes-Maybach brand.