La Rioja is an autonomous community in Spain that was granted its sovereignty on the 9th of June, 1982. Since then, that date became an annual celebration in La Rioja, where the general population has the day off and most businesses are closed.

On that day, the populace of La Rioja observe the day by displaying the flag of La Rioja on buildings, and wearing clothes or painting their faces based on the colors of the flag. Moreover, they engage in several festivities and events, including sports events; communal meals; wine and traditional dishes tasting; modern and traditional music concerts; and exhibiting the works of local artists.